Pet Products

Maintaining a higher standard, and letting your customers know!

 

   

WhyUseApproved

Know who you can trust

There are more businesses and products than ever and it is hard to know as a pet owner who to trust.  With APA Approved, you know the business or product you use is committed to a higher standard and you can use them with confidence.

   

 

   

WhyBecomeApproved

Let your customers know!

You are in business to sell your product or service, and you are committed to the best, but how do you let pet owners know this? There are many factors that are important to your success; A good price, a great product or service and an effective marketing plan. Being APA Approved enhances all aspects of your business and produces measurable results.

   

 

   

WhyAPA

25 years; The best reputation in the pet industry

The APA has a spotless reputation. This is because we try very hard to do what is right, every time. We pass up on huge advertising dollars because we can't afford to be influenced, we do not approve businesses or products that are questionable, we establish policies that are fair and in the best interest of our companion animals.  The APA is fair, committed and honest, because you count on us to be and we owe it to our companion friends.

   

 

   

APA Approval for Pet Product Businesses

 

"I was truly impressed with the thoroughness of the testing that the APA did and I have been told by several people in the trade that it is very meaningful to gain their accreditation.  I'm now using their approval logo in all of my advertising and marketing materials and I think it serves well as one more vote of confidence to potential buyers.  From my experience, I would highly recommend the APA testing and approval process."

Denise Woods
Snap 2 It, LLC

 

  The APA Approval is the most effective and reliable approval available in any industry.

Our feedback system eliminates "revenge" and false or trivial feedback and enables us to have approvals that are always current.

We do not play big brother to our approved businesses, but rather support them and their ability to provide outstanding service.

Approval Standards

APA Approval is the approval of a product based on APA Testing and research that insures a product is approved for real world intended usage and is considered safe, humane and as-advertised.

 

The only approval that includes Real World Testing, Inspection of every product AND
Ethical Business Practices of the Owner and Employees
.

 

Many organizations that offer approvals merely take a fee in return for the approval. Or, they offer an approval based on how much business, or advertising, a company does with them. This is a great disservice to consumers and the APA considers this practice unethical.

 

Others demand that the business follow strict guidelines that restrict a business far too much for no real value to consumers.

APA's approvals are based on real world experiences with the products, services and facilities. We have a very effective process of approval, as well as extensive ongoing feedback analysis.

 

One major benefit for consumers is that APA Approved facilities and products receive positive, neutral and negative feedback from our web site. This allows them the opportunity to receive feedback from a third party (APA) that they would not have otherwise received. Businesses can recognize problems and fix them not only to better their customer service but maintain their approval.

 

With our feedback system we experience many variables. It is realistic in our world today that someone may have a bad experience with a product or a service that otherwise has an outstanding reputation. We realize also that the consumer can sometimes be the source of the problem. All factors are taken into consideration as we are only interested in the facts and the effect on consumers.

 

Any business or product that does not meet our standards will promptly be denied approval during the inspection or reference process.

Why consumers can rely on the APA Approval:

  • APA has 19 years experience in all aspects of the pet industry.
  • All approvals require extensive testing, inspection or reference checking.
  • Consumers give ongoing feedback so approvals are always current.
  • The APA has the highest standards in the pet industry.

The "5 Stars" of Product Approval

  1. Humane Treatment of pets and people (product must be intended to be used, or will commonly be used in such a way that is humane to pets and the treatment of customers and employees must be positive and productive.)
  2. Business Ethics (Business must pass a background check and not be involved in questionable or unethical business practices. The product claims and marketing must be factual and not misleading.)
  3. Product Quality (Product must be manufactured in such a way and with quality materials so that it meets or exceeds expected lifetime)
  4. Safety (The product should be safe for use as intended for both pets and humans.)
  5. Ongoing Feedback (Ongoing feedback must be consistent and representative of the initial testing results for a product to remain approved. Approval status can be checked 24/7 at this site)

For more information, please go to How to Submit