APA Approval for Pet Businesses & Services
"I was truly impressed with the thoroughness of the testing that the APA
did and I have been told by several people in the trade that it
is very meaningful to gain their accreditation. I'm now using their
approval logo in all of my advertising and marketing materials and I
think it serves well as one more vote of confidence to potential
buyers. From my experience, I would highly recommend the APA testing
and approval process."
Snap 2 It, LLC
A letter in 2008 from an angry pet owner made a big change for us
here at the APA. This woman had a serious problem with a pet care
business she had recently used. One paragraph stood out and called us to
with some recent government regulations, you cannot tell if a business owner
is kind to the pets in their care, is a fair and honest business person
or that their facility is a safe and humane environment for
my pet. What are you doing about it?"
In 2010, this woman, and the many others, concerns were confirmed.
In a 2010 poll, 27% of pet owners said
they would not take their pet to any groomer, kennel, trainer or use a
pet sitter because they were "unsure if their pet would be treated
Since 1991 APA Members have turned to us to recommend products,
services and facilities. This is not something we have taken lightly.
APA Members know they can count on us for an unbiased position on all
pet issues. We do not accept corporate donations or sell
advertising at our web sites or newsletters; this allows us to remain
unbiased in our decisions.
The Approval Department was made to meet this demand for all pet
owners. The APA's
ethics are the highest in the industry and this department is a perfect
example. Our approval fee is solely to cover the process of approval,
and approval is never guaranteed. We encourage feedback from all
consumers and every feedback form is personally addressed by an APA
Approval that includes Humane Treatment of Animals,
Safety of Facility AND
Ethical Business Practices of the Owner and
APA Approval Package & Benefits
APA 5 Star Approval provides a complete testing of a product, or inspection of the facility and
processing of the application and references. Ongoing feedback is monitored
to be sure the approval is current and APA Feedback is made
the business owner to help them better their business operations.
With your Approval, you receive APA 5 Star Approved Artwork, APA 5 Star
Approved Stickers (businesses), Feedback Cards (businesses) & APA 5 Star
The value of APA Approval!
- Get more new customers: When someone is new to your
area, gets a new pet or just is looking for a new pet service provider,
the APA Approval makes the choice easy.
- Keep more of your existing customers: Even if you
are already very busy, you know you have done 1/2 of the job. Keeping
those customers is just as tough as getting them in the first place.
Customers not only need to know that you have an ongoing commitment to
providing the highest quality service, but validation that you are
providing the service behind the scenes that they hope you are. APA
Approval provides this for you.
- Receive referrals directly from the APA, from our
web pages and provided directly to Members.
- Use the APA Approved Logo: You earned it, be sure
to use it! Use of the APA Logo increases the effectiveness of all of
- Use of the APA Feedback Program, a secure online
forum that allows customers to leave feedback and businesses to review
and address the feedback. APA can even help address concerns for you, or
mediate, for a small fee.
Benefits of the APA Feedback System
- Being able to encourage feedback can help stop a bad reputation from
- Most upset customers will not complain at the facility, but will go
online to complain. When a customer goes online to complain emotions are
reduced and the feedback is more factual.
- APA Feedback is not public, so fake feedback has no value to
- Business Owners can encourage APA Feedback when they do not have
staff capable of handling complaints.
- Business Owners can encourage APA Feedback for unreasonable
customers who will often not carry through or can enlist the APA to help
the customer to understand the situation.
- Positive Feedback is helpful for a successful business and uplifting
About the Approval
Free Initial Review
APA Certificate, Feedback System, Feedback Cards, Banner
2'x4' Banner Available